Most shopping enthusiasts are familiar with the long-running retail holiday known as Black Friday, but this year a group of downtown businesses are hoping Turlockers will embrace a new event featuring smalltown sales and a pop of color.
Pink Friday is the antithesis of its predecessor and encourages customers to shop local before Thanksgiving, taking place exactly one week before the big-box extravaganza known as Black Friday. It’s a fairly new endeavor and reminds the community to shop at its small boutiques first before heading to Target and Walmart in the days that follow.
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